UX OF
Linguistic
Lissy & Ellen
- 02.
Flowers are deeply present in our daily lives, like birth month flowers, as symbols of blessings, or as simple equations like roses meaning love and lilies symbolizing purity. Yet beyond these familiar associations, the language of flowers remains limited and not widely known.
the next step
After our week one discussions, Lissy and I chose to continue exploring the language of flowers. While it’s a concept many people recognize, few engage with it deeply. Even as flower enthusiasts, our own knowledge barely goes beyond common symbols like roses for love or lilies for purity. The system itself feels like a kind of secret code, accessible mainly to those who have taken the time to study it.
To spark broader interest, we planned our first round of research through visits to local flower shops in London, complemented by an online survey to gather wider perspectives.
Insights:
The survey results showed that most people have little knowledge of the language of flowers, but would welcome a tool to help them choose flowers for different occasions.
survey
To further develop our floral concept, we began gathering public insights by creating an online survey with the questions below. Our aim was to understand how much people know about the language of flowers and what might help them learn more about it.
When making a purchase, do you request help in choosing flowers? If so, what kind of help do you seek?
How much do you know about the language of flowers?
If you could have a tool or system to help you pick out flowers, what could this system look like?
interviews
We approached three flower shops to ask if they would share their knowledge of flowers and insights into customer behavior. We assured them that all interview data would be used solely for academic purposes, kept confidential, and recorded only to ensure accuracy. The shops we spoke with were Grandirosa Floral Design, Gainsborough Flowers, and Titania’s Garden.
We were only able to interview one shop, and we transcribed the conversation for analysis.
insights:
We found that each flower shop has its own style and approach to selecting flowers. Our observations are as follows:
Grandirosa Floral Design: Most flowers are already in bloom and last only about three days. They declined to be interviewed.
Gainsborough Flowers: The flowers were not very fresh.
Titania’s Garden: The staff were friendly, and the flowers lasted around five days.”
